Marketing for Hospitality and Tourism PDF
By:Philip T. Kotler,John R Bowen,James Makens,Seyhmus Baloglu
Published on 2016-05-25 by Pearson
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
This Book was ranked at 39 by Google Books for keyword Travel Australia South Pacific Calendars.
Book ID of Marketing for Hospitality and Tourism's Books is EvpKDwAAQBAJ, Book which was written byPhilip T. Kotler,John R Bowen,James Makens,Seyhmus Balogluhave ETAG "ichfNh/HyR0"
Book which was published by Pearson since 2016-05-25 have ISBNs, ISBN 13 Code is 9780134141695 and ISBN 10 Code is 0134141695
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Book which have "704 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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