Comic-Con and the Business of Pop Culture: What the World’s Wildest Trade Show Can Tell Us About the Future of Entertainment PDF
By:Rob Salkowitz
Published on 2012-06-22 by McGraw Hill Professional
The Comic-Con phenomenon—and what it means for your business The annual trade show Comic-Con International isn’t just fun and games. According to award-winning business author and futurist Rob Salkowitz it’s a “massive focus group and marketing megaphone” for Hollywood—and in Comic-Con and the Business of Pop Culture, he examines the business of popular culture through the lens of Comic-Con. Salkowitz offers an entertaining and substantive look at the show, providing a close look at the comic-book and videogame industries’ expanding influence on marketing, merchandising, and the entertainment industry. Rob Salkowitz is founder and Principle Consultant for the communications firm MediaPlant, LLC.
This Book was ranked at 21 by Google Books for keyword Genres Styles Comics Graphic Novels novel.
Book ID of Comic-Con and the Business of Pop Culture: What the World’s Wildest Trade Show Can Tell Us About the Future of Entertainment's Books is pAipnsMXfR8C, Book which was written byRob Salkowitzhave ETAG "Se+Nmb1jctQ"
Book which was published by McGraw Hill Professional since 2012-06-22 have ISBNs, ISBN 13 Code is 9780071797030 and ISBN 10 Code is 0071797033
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